Austin Vida empowers our community by amplifying our stories, events and cultura. Latinos make up about 33% of Austin’s population. We are a big part of the community’s rich history, present and future. Austin Vida amplifies, informs, and celebrates the Latinidad of our local community with culturally-competent news that centers the voices of nuestra gente.
An award-winning local journalist, Nancy Flores leads Austin Vida as its editor and publisher. She’s the founder of Cultura Media, Austin Vida’s umbrella organization, and was recently named one of “Austin’s Top Latina Entrepreneurs to Watch,” by the digital news outlet Austonia (now called ATXtoday).
Nancy grew up in the border town of Eagle Pass, Texas, and is the proud daughter of Mexican immigrants. She has specialized in writing about underrepresented Central Texas communities, most recently reporting for the Austin American-Statesman and Austin360. Her contributions to Austin’s Latino community recently earned her the Award of Excellence in Media Arts from the city’s Mexican American Cultural Center. In 2019, Remezcla named her among the nation’s “Latino Columnists You Should Be Reading.”
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